Baldwin-Motion’s Joel Rosen partners with DeNooyer
Chevrolet’s Performance Division and Redline Motorsports to
build and market 2011 MOTION 427 and 454 Camaros.
More than 40 years ago Joel “Mr. Motion” Rosen, a young Brooklyn dynotuner,
hot rodder, street racer and national record holding drag racer,
turned a simple 427 Camaro engine swap into an empire. And catapulted
Baldwin-Motion and MOTION into internationally respected
performance brands. Working with Baldwin Chevrolet, he was the most
prolific builder-marketer of modified new big-block Chevys during the
Supercar ‘60s & ‘70s. He backed up Phase III models with written moneyback
performance warranties! He’s now passing the torch to Howard
Tanner, a young dyno-tuning specialist and speed shop owner.
“It’s Déjà Vu all over again,” said Joel Rosen, quoting the legendary
Yankee, Yogi Berra. “We have re-launched the Baldwin-Motion and MOTION
brands again, this time capturing the true spirit of what we did in 1967-
1974: Market built-to-order, dyno-proven and warranted SS & Phase III
427 & 454 Camaros, crafted by a high-tech dyno shop and available
exclusively from a single authorized Chevrolet dealer.”
In 1967-1968, Baldwin-Motion marketed its full line of 427 Chevys under
The Fantastic Five banner. Advertising and marketing materials, as well
the windows at Baldwin Chevrolet, screamed The Fantastic Five . And,
that’s how they’re launching the new line of 2011 MOTION Camaros.
The 2011 Fantastic Five : SS-427 (525 HP), Phase III 427 (600 HP),
SS-454 (550 HP), PHASE III 454 (625 HP Torque Monster!) and
PHASE III 427-SC (800 HP Supercharged Supercar). Complete details
can be found at http://www.officialbaldwinmotion.com/
“I like to think of our 2011 SS and Phase III 427 & 454 Camaros as
“modern MOTION mythmakers!” said, DeNooyer’s Carlton.
Specially prepared 427 and 454 engines power the latest iterations of the
legendary Baldwin-Motion Fantastic Five : 2011 SS & Phase III Camaros,
dyno-rated at 525 (SS-427) to 800 horsepower (427-SC Supercar).
Howard Tanner is President of Redline Motorsports, a speed shop
specializing in fuel-injected vehicles in Schenectady, NY. He and his team
are the builders. Dan Carlton, General Manager, DeNooyer Chevrolet’s
Performance Division in Albany, NY is handling client contact.
Every MOTION Camaro will be built to order at Redline and tuned by
Howard Tanner on its DYNOmite 1,400 horsepower Eddy Current Load
dyno. A full dyno report as well as official Baldwin-Motion documentation
will go with each car.
DeNooyer Chevrolet, owned by second-generation Chevrolet dealer Jim
DeNooyer, is the highest volume Chevrolet dealership in upstate New
York. As a young, hands-on car guy, DeNooyer was into hot rods,
customs and drag racing. He later moved up into fast boats and has held
speed records since the 1990s. Sons, Joel and Tom, also high performance
enthusiasts, handle day-to-day operations.
“It’s great that the folks at DeNooyer Chevrolet and Redline Motorsports
have embraced the Baldwin-Motion heritage of using the latest GM 427
and 454 high-performance factory engines in their new MOTION
Camaros,” said Dr. Jamie Meyer, Product Integration Manager, General
Motors Performance Parts.
Tanner is a highly skilled engine calibrator and dyno-tuner as well as an
experienced builder of large-displacement GM vehicles, including Camaros
and Corvettes. Carlton, a respected racer, successful GM of luxury brand
dealerships and former Chevrolet dealership principal, has years of
experience selling both imported and domestic high-performance vehicles.
He is a former New York State Ice Racing Champion and currently
competes in sports car, ice racing and Modified motorsports.
When Rosen and MOTION LLC’s Larry Jaworske and Joel Ehrenpreis
re-launched the Baldwin-Motion and MOTION brands in 2005, they set a
new standard for 1969 “continuation” Camaros. The Launch Edition two seat
SuperCoupe, powered by a front/mid-mounted, fuel-injected 540-
inch aluminum big-block, won the coveted GM Design Award at SEMA
2005 and set a record at Barrett-Jackson in 2006
“We produced extremely expensive, coachbuilt Camaros between 2005-
2009. This time it’s different. Our new MOTION 427 & 454 Camaros are
much more affordable and drivable, starting at under-$80,000, and will be
hard to beat on the street or at a show. I’ve ordered the first one (#001),
a limited-production, 800-horsepower supercharged Phase III
427-SC Supercar,” said Rosen.
|
